Alserkal Advisory is an unconventional arts and culture consultancy. With our roots deeply embedded in the global arts and cultural ecology, we speak the dual language of the consultant and conceptual artist, enabling us to bridge distinct perspectives with unconventional solutions.
Our approach challenges convention and integrates interdisciplinarity. We help you to incite imagination and craft experimental ideas.
Cultural Strategy
Cultural strategy is a critical step in pre-empting and addressing the pivot points in the value cycle of projects. Utilizing fluency in both strategy and conceptual thought, we create sustainable engagement in the arts considering legacy of your brand.
our services
Conceptualising sustainable engagement in arts and culture
Developing strategies and practices that foster long-term relationships between cultural entities, their audiences, and the broader community, while also considering environmental, social, and economic impacts.
Positioning institutions, brands, and corporates within the art world
Fostering institutional collaborations, alignment with values and narratives of the art world, and the readiness to try new alternative modes of presentation, all whilst enhancing visibility, credibility, and impact of brands in the art world.
Cultivating legitimacy through research and thought leadership
Identifying and establishing an authoritative and influential niche to showcase expertise and ambition, and contribute to the advancement of knowledge in intersecting domains.
Cultural Production
Our strategic interventions are evidenced by the quality of our cultural production. From exhibition-making, to festival programming, to art commissioning, we offer turn key cultural projects.
Strategic development, design and execution of symposia, conferences, panels, talks
Developing and curating a programme that presents unexpected formats while facilitating meaningful discussions, engaging target audiences, and enhancing reputation.
Running the programming from A-Z
Working closely with clients to define the overarching goals and objectives of the event, ensuring alignment with organizational or promotional objectives.
Contextualised and site-specific art commissioning
Guiding clients through the process of commissioning art that not only enhances physical spaces but also aligns with broader cultural, social, or corporate objectives.
We raise the stakes of art commissioning at a global level
We bring together diverse audiences for multi-disciplinary programmes
We enhance community spaces as cultural sites
Upcoming events
27.4.24 - 27.4.24
Etihad Museum
Library Circle: Archiving the Interpersonal
Bring something that reminds you of someone, to this intimate 'show and tell' style discussion led by Lest We Forget.
22.2.24 - 22.2.24
Etihad Museum
History of the Emirates Etihad screening
Join us at Etihad Museum for Image Nation's Docu-series History of the Emirates, and an expert panel discussion.
10.12.23 - 10.12.23
Etihad Museum
COP 28 x Etihad Museum | We Are The Possible
An evening of performances that bring awareness to the significant value found in the deep and intrinsic bond between humanity and the ocean.