Meet the team
Alserkal Advisory
Director of Alserkal Advisory
Fiza Akram
Fiza joined Alserkal in 2014 to develop its cultural arm after seven years at Canvas magazine. She oversees Alserkal Advisory and builds partnerships with local, regional, and international organisations.
Project Manager
Libby Johnson
Libby oversees all projects at Alserkal Advisory, from planning the pipeline, to execution. Libby is driven to find high-quality solutions for all production requirements.
Curator
Sarah Daher
Sarah leads the creative and content side of projects at Alserkal Advisory and, since joining in October 2022, has worked on projects with Etihad Museum, and Al Quoz Creative Zone.
Programmes Executive
Maha Sabbagh
Maha designs and delivers original programmes for diverse clients. Maha is passionate about tapping culture organically as a key resource in a region’s development.
Research Associate
Reem Hammoud
Reem's brings her experience as a consultant across research and strategy in the culture, arts and social impact sectors.
Senior Operations Executive
Praveenkumar Velusamy
With his background as a civil engineering, Praveenkumar has worked for major events and exhibitions over the past twelve years. He is meticulous, creative, and strategic in managing operations from A-Z.
Accounting Administrator
Fathima CS
Fathima brings extensive accounting knowledge to the Advisory. She is committed to optimizing financial processes for sustained success.
Alserkal Initiatives
Executive Director of Alserkal Initiatives
Vilma Jurukte
Vilma joined Alserkal in 2012 and has been instrumental in the evolution and growth of Alserkal and its initiatives, including Alserkal Avenue, Alserkal Arts Foundation, and Alserkal Advisory.
Deputy Director of Alserkal Initiatives
Reshma Mehra
Reshma is responsible for the day-to-day management of Alserkal, with her scope encompassing Alserkal Avenue and its community members, Concrete, and Alserkal Arts Foundation.
Director of Strategy
Kevin Jones
Kevin was instrumental in strategising and articulating the Alserkal brand. As part of his brand strategy responsibilities, he created a content strategy for the brand and curatorial guidance for programming.
Finance Lead
Uzma Irtiza
Uzma is responsible for the Operations and Finance functions and has been a Finance professional for the last 20 years, having worked in the real estate and leisure & entertainment industries in Dubai in addition to her corporate banking experience.
Head of Design
Sandy Zavzavadjian
Sandy has attained a wealth of experience working across brands and campaigns within FMCG, luxury, fashion, confectionery, banking and entertainment. She specialises in creating memorable experiences and brand engagement solutions through different mediums.
